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25 THAMMASAT UNIVERSITY LAMPANG CAMPUS PROSPECTUS 2023 THAMMASAT UNIVERSITY LAMPANG CAMPUS PROSPECTUS 2023 26

SOCIOCULTURAL INTEGRATING
INNOVATION AND TOURISM RESOURCES SUSTAINABILITY
ENTREPRENEURSHIP MANAGEMENT MANAGEMENT
IN GMS Study of concepts, skills, and patterns To produce graduates with knowledge in

of social resource management, such as management for social sustainability. Students
Under the bi-polarized division in inter- Provide learners with knowledge of tourism
national politics, GMS countries are innovation and skills to be tourism entrepre- human resources, groups, organizations, will learn and understand knowledge and

viewed as emerging economies due to neurs. Enter the world of tourism and hospital- social networks, cultural resources, etc. arguments about sustainability in ecological
the benefits of trade and investment. ity industries. It emphasizes the process of Artwork Traditions, beliefs, and wisdom dimensions, socio-economic and knowledge
From this situation, the major of innova- understanding geography and community for preserving inheritance, including its integration, social science, and applied sci-

tion and entrepreneurship in GMS focus- resources. This course has led to the creative use as valuable sociocultural capital, lead- ence tools to analyze quantitative and quali-
es on developing potential and perspec- process of quality tourism, including using ing to sustainable development through tative data to evaluate and develop policy

tives to develop entrepreneurs who digital technology for tourism as an element an interdisciplinary perspective. options, planning, and management for
will have the opportunity to grow along leading to entrepreneurship in the new era POST-GRADUATE social sustainability. Skilled graduates will
with the mainstream of the Mekong of the tourism industry. CAREERS INCLUDE be to work on policy analysis and planning

subregion. 01 lecturers at local, national, and international levels.

02 researchers POST-GRADUATE
POST-GRADUATE POST-GRADUATE 03 sociocultural resource management scholars CAREERS INCLUDE

CAREERS INCLUDE CAREERS INCLUDE 04 public and private project coordinators 01 lecturers

01 lecturers 01 travel developers 05 social enterprise officers 02 researchers
02 researchers 02 travel promoters 06 policy and planning analysts 03 sustainability integration scholars

03 Mekong Subregion scholars 03 accommodation operators 07 administrative officers 04 policy and planning analysts
policy and planning analysts 04 bloggers 08 Non-Governmental Organization (NGO) 05 administrative officers

04 interpreters 05 travel consultants officers 06 Non-Governmental Organization (NGO)

05 administrative officers 06 travel agency operators 09 higher education scholars officers

06 Non-Governmental Organization (NGO) 07 personal tour guides 10 staff in local administrative organizations 07 higher education scholars
officers 08 travel industry business operators 11 human resources or human resource 08 local government officials

07 higher education institution educators 09 travel consultants development officers 09 human resources or development

08 embassy and international 10 tour program designers 12 development staff officers
09 organization staff 11 front desk staff 13 art gallery and museum officers 10 developers

10 product and service developers 12 cruise ship service staff 14 tourism and hospitality business managers 11 mass communicators

11 local social developers 13 event management company staff 15 mass communicators 12 training officers
12 Thai-Mekong subregion product 14 flight attendants 16 training officers 13 social responsibility officers
and marketing entrepreneurs 15 flight booking staff 17 social responsibility officers 14 interpreters

13 import-export business 16 ground attendants. 18 interpreters 15 community product businesses

14 startups Business 19 startup business entrepreneurs 16 startups
15 small business entrepreneurs 20 community product entrepreneurs

social entrepreneurs. 21 cultural industry entrepreneurs